This is a new concept prototype and first flagship location for Squeeze – a new massage concept from the founders of drybar.  As with drybar, the design goals were to create a paradigm shifting new space that would help fill a hole in the market between the limitations of the discount and very high-end existing options.   The 4,000 sf project included reception, relaxation lounge, private treatment suites, shared open treatment areas and back of house support spaces.