This is a new concept prototype and first flagship location for Squeeze – a new massage concept from the founders of drybar. As with drybar, the design goals were to create a paradigm shifting new space that would help fill a hole in the market between the limitations of the discount and very high-end existing options. The 4,000 sf project included reception, relaxation lounge, private treatment suites, shared open treatment areas and back of house support spaces.
Location: Studio City, CA
Size: 4,000 sf
Photography: Clark Dugger Photography
Project Team: Josh Heitler, Jesus Malagon, Elena English, Edgardo Cadiz, Carol Zhang