The project consisted of the development of a new concept prototype environment for Rent the Runway and the implementation of that concept into a new New York City flagship location of approximately 6,000 sf. The program included reception and service areas (Service Bar), main merchandise area (Dream Closet) and fitting rooms for walk-ins and appointments (Styling Studio).
Design elements include custom product displays, furniture specifications, and material palettes. This extensive prototype provided a complete kit of parts defining circulation patterns, spatial relationships, product display arrangements and interior design elements that will support a national roll-out plan.