BLVD

BLVD

The new concept retail experience – BLVD – consisted of reinventing the traditional beauty salon prototype by bringing together a highly curated selection of beauty brands, including Pucker (Lash Extensions), Spruce and Bond (Brows and Peels) DREAMDRY (Blow Outs) and Valley (Manicures).

BLVD blends the convenience of multi-brand services with attention to detail in the larger client journey, focusing on Beauty, Luxury, Variety, and Design – B.L.V.D.

Breaking the mold of a traditional beauty salon, the unique design challenge was to allow each brand’s unique identity to have a recognizable moment in the space, while still allowing the family of brands to complement one another without competing. The spatial environment achieves this by utilizing the boulevard as a neutral yet elevated procession throughout the space, one that both connects and displays each brand’s identity and retail selections.