Blushington
Location
Various
Year
2011
Size
Various
sf
Photography
Clark Dugger Photography
Blushington
Development of a new concept Make-up Lounge and complete design and fit out of the flagship location. Design elements including custom millwork, fixturing and signage are being developed into brand standards and used to support national roll-out plan.
experience.
To achieve Blushington’s mission of creating a unique make-up experience, HHA developed a solution that accessed aspirational desires for the ultimate residential vanity. The resulting design creates a luxurious and personal space – intentionally positioned far from the alternate experience of crowded department store counters.
The Blushington experience is carefully choreographed and begins with the reception and lounge area. Next to comfortable seating areas, products are displayed on shelves more reminiscent of a reading room than traditional retail fixturing. The reception is backed by a wall of compact make-up mirrors that reflect the surrounding scene at various magnifications. The wall provides the signature moment that customers remember and tell their friends about.
design.
Part of the Blushington design challenge was to create a space that provided a high level of client comfort while simultaneously meeting all of the pragmatic, technical and lighting needs of the stylists. Custom vanity stations were designed to seamlessly accommodate and conceal places for tools, products, trash, and disposables, while an array of concealed lighting fixtures allows the stylists to simulate various levels of day and evening lighting conditions at the touch of a switch.
brand.
Blushington presented a unique opportunity to develop an interior design concept in parallel with the evolution of the overall project brand and graphic identity. Core elements of Blushington’s graphic identity which are featured in their print, web, and signage programs, inspired elements of the store interior design, including mirrored walls, signage boards, and other brand-specific architectural details. Overall, this careful integration of branding, marketing, and interior design creates a client experience which is coordinated through every detail.
