Pure Glow
Location
Boston, MA
Year
2024
Size
1,080
sf
Photography
HHA
Pure Glow
The project consisted of the development of a new concept prototype tanning studio and the implementation of the concept into a first location.
This 1,080sf location in the Boston Seaport area brought to life Pure Glow’s innovative and tactful approach to sunless tanning. The design goals were to create a functional space that embodied the brand’s ethos and nurtured a unique luxury experience of ‘organic elegance’. With this studio, Pure Glow achieved a new standard in the health and wellness industry that is replicable and scalable, laying a solid foundation for their franchise growth.
experience.
Pure Glow’s core values and their commitment to the use of organic ingredients in their proprietary spray formulation are immediately evident as you enter the space. The Lobby is welcoming and sets the tone for a seamless customer journey. The monolithic stone reception desk supports a pair of round transaction tops that set the stage for a comfortable and informal interaction between client and receptionist – more gathering around a high-top bar table than traditional reception desk experience. These elegant geometric shapes and simple massing are echoed throughout the space, along with natural textures, earthy tones, and hand trowelled finishes. The ambience of harmony and sophistication, representative of the brand, continues in the treatment rooms – where the guest experience was the primary driver of the design. Private, cozy and generous, the treatment rooms feature custom built-ins for belongings, respite and consultation, and durable, impervious stone clad walls that are simultaneously functional and spa-like. The holistic experience sets Pure Glow apart from their competitors.
design.
Pure Glow’s positioning in the tanning industry and their plans for franchise growth were key components that drove the design. The signature palette and space program that were developed during the concept prototype design were implemented into this initial location. With an integrated reception desk, retail program and waiting area, the lobby shines and signals the brand’s unique entry into the industry. The unified design continues through the treatment rooms which glow with spa-like radiance and communicate the elevated customer experience that sets this service business apart. Every design decision, like the type of stone selected, was evaluated against the aesthetics of the brand, the customer experience, and functional and maintenance requirements. While the client experience was always a primary focal point, the design paid equal attention to the experience of the spray specialist, working closely with the client to ideally locate and conceal all the required tools of service.
brand.
Pure Glow presented an opportunity to develop a physical design concept to align with the current evolution of the brand. In close collaboration with the client, standards were developed around the core identity of the brand that could be scaled and replicated to support the planned franchise roll out. The brand’s logo and mark are featured in bespoke architectural details, along with custom built-ins and details that help create an immersive signature experience that is uniquely Pure Glow.
Project Team
Josh Heitler, Olivia Lau, Paul Gomez, Claire Bainlardi, Taylor Galanos, Jiajun Liu, and Laine Pearson
