Clean Market Brookfield Place
Location
New York
Year
2020
Size
2,700
sf
Photography
DDReps
Clean Market Brookfield Place
The project consists of a new, Clean Market location in Lower Manhattan’s Brookfield Place. The crux of the design challenge was to create an elevated yet approachable wellness destination within a bustling luxury mall and a conduit to the world financial center. The fast-paced commercial corridor could be seen as a challenge to a space intended for relaxation, replenishment and self-care. However, the site was also uniquely suited to our biophilic approach to the project’s design.
Located in a corner suite on the second floor, Clean Market is perched over the Winter Garden atrium – a destination in and of itself, overlooking the Hudson River. Our design of the extensive storefront emphasizes this connection by shifting the main entry off the Mall’s grid to angle itself toward the river views and natural light. The key to designing for this location was to utilize the mall’s attributes and reinforce that Clean Market is different. This is not a retail-as-usual environment.
experience.
Once inside, Clean Market is refreshing, bright and optimistic but also lush and unexpected. A corner retail display is punctuated with a green wall that extends to the full ceiling height. The floating displays are tiered and curved, creating a soft, meandering path through the curated products.
While a vast, bright space is perfect for the tonic bar and modern apothecary, it’s in natural opposition to the desired feel for the Nutridrip Lounge. That space, where IV vitamin drips are administered, wants to feel private and quiet, but also hidden. While we wanted to ensure natural light was maximized by positioning the lounge at the storefront, privacy was created with a custom frosted graphic that fades into clear glass above eye level so there is only a faint suggestion of activity. A custom-slat maple wall turns overhead, which creates a separate sense of place from the retail just a few feet away. A curved custom planter creates a living, breathing, partition giving the space a private, secret garden feel. Within the lounge, clients sit in wombchairs and the IV drip bags hang from our custom-designed drip trees made of powder-coated steel and oak.
Next to the wood ceiling that defines the Nutridrip Lounge is a bluestone volume which announces the Thermostat brand. Through its threshold, two neon signs boldly present its offer to“sweat” or “chill.” The Thermostat lounge allows a quick respite in between, should you choose to take advantage of both the full-body cryotherapy chamber and one of several private infrared sauna rooms.
design.
Before even entering the space, Clean Market distinguishes itself with its custom-tailored storefront design. Once you pass through its threshold, Clean Market retail, the Nutridrip lounge and Thermostat each project a clearly defined, yet complementary aesthetic. The design of the space emphasizes the unique features of the mall, but also brings each visitor into a completely unexpected place. The space transports you from the hustle and bustle of the city, into a serene oasis, bringing the customer closer to nature and to self.
brand.
Clean Market demonstrates that the whole is more than the sum of its parts. Each brand contributes to the overall retail and service environment and the interplay between them creates a uniquely dynamic space. The subtle shifts between materials that are natural and man-made speak to the brand promise of clean, whole natural products that promote wellness and advanced technologies that allow the establishment of new rituals to promote better health, mindfulness and energy.
Project Team
Josh Heitler, Kimberly M. Coca, Edgardo Cadiz, Carol Zhang
