New prototype concept for a hair coloring service and retail space. Madison Reed is a largely successful hair coloring products & advice brand that wanted to implement their services in brick & mortar locations nationally. The client’s existing pop-up locations were carefully studied and used to improve the flow and experience of customers, staff & products. Design elements including custom millwork, custom wallcovering design concept, and strategical graphics placement were developed into brand standards and used to support a national roll-out plan. The first store opened in August 2018 at Corte Madera, California.
Project Team: Josh Heitler, Kimberly Coca, Stephanie Shen,
Abdullah Al Maddan, Lydia Frazier, Carol Zhang