Completed prototype for new, integrated beauty concept that includes multiple brands and services.  Branded spaces for Spruce and Bond, Dreamdry, Pucker, and Valley were developed along with the look and feel of the overall BLVD brand to create a fully integrated experience.  The component parts we designed to be flexible and scalable and were implemented in several locations including Hudson Yards and Short Hills.

Location: New York, NY
Year: 2018
Size: Various
Photography: DDReps

Project Team: Josh Heitler, Allison Adderley, Carol Zhang, Kyle McMindes